Development of the Golf
ATH was created to sustain the prestigious Hassan II Golf Trophy and to unite the different efforts being implemented to solidify golf as a national sport in Morocco.
Golf has a particular ability of capitalizing on its prestigious spectators and its slew of professional players with immense socioeconomic potential. Not only does golf attract a selected audience from all over the world, but it also helps promote Morocco as a favorite destination for high-end tourism. A variety of sponsors, partners and widely known national and international media gather around for a piece of the valuable pie.
Through its actions, ATH envisions Morocco as a land of golf and a crossroads for champions. The objective is to develop a new generation of Moroccan golfers that are capable of representing our nation with dignity at the greatest international tournaments, and to make Morocco a reference in the domain of Arab golf and in the areas of teaching, training and human development.